CORNUCOPIA – Between Retail & E-commerce, Launching a Consumer Product With Purpose – Sanja Hurem

If you ever wondered what it’s like to create your own purpose-driven product that will end up on store shelves and in people’s homes, this is the event for you! Whether you are at the very beginning of a new idea, or well into your product development process, this workshop will provide you with invaluable advice to make your brand stand out- all while creating an impact you truly believe in.

Create the archetype behind your brand, gain an overview of important sales channels, learn what it takes to stand out as a consumer product.

Meet Sanya Hurem. She is an entrepreneur and practitioner in the health & well-being field. On the business side, her expertise lies in brand building starting with production all the way to marketing and distribution. Over the last 3 years, she has founded and expanded the healthy snack brand My Raw Joy (myrawjoy.com), creating a range of snacks that are now sold across 12 countries and worldwide through E-commerce. Sanya is excited to share some of her insights from a sector that can be particularly challenging for newbies while helping to demystify what it takes to launch a conscious product that is loved by consumers.