My guest this week is Isabelle Decitre, CEO of Singapore-based ID Capital. She’s a future-of-food advocate, an investor, and convener of food innovators.
For many, there’s nothing more all-consuming and enticing than the topic of food. In these maddening times, food offers comfort, conjures up memories, and nurtures the body.
Unfortunately, food all over the world, is not what it once was. Whether in pursuit of economic profit, or in a bid to deliver greater variety at lower prices, mass manufactured food has its benefits and its drawbacks. Walk through the aisles of any major grocery shopping chain anywhere in the world and you’re inundated with choice. Variety, you might say, is the hallmark of the world’s leading food and beverage companies.
So what’s the problem, you ask? In a word: nutrition. In recent decades, global eating habits have shifted dramatically, enticed by the manufactured tastes and low price points of thousands of sugary, salty, and artificially conjured food products. The health impact is apparent. Obesity, diabetes, and heart disease are modern day ailments that plague populations the world over, perpetuated by our increasingly sedentary lifestyle. Millions of products compete each day for a piece of the consumer pallet. It’s big business with big health and wellness consequences.