WORKSHOP – Elevate your Instagram for Beginners (Level 1) – Isabelle McAllister

So – what is this Instagram I’ve been hearing so much about? With 1 billion active users a month Instagram is huge and everyone at least need to know a little about it, even if you don’t actually want to be on it.

In this course, we will give you a more in-depth knowledge of Instagram as a tool, how it actually works. What the difference are between the different social media platforms and why they have become so important. We will work with the basics of Instagram – the storytelling, the images, filters, and hashtags to get you going.

• Why
 Instagram
• What is worth knowing about trends and social media – what works?
• Basics 
Social Media differences
• How does Instagram as a tool work
 – we look at the features and hidden tips
• Instagram Stories rundown & some IGTV
• Storytelling
• Basic photography theory, filters, and tricks
• # Hashtagging

My biography 100 word

For more than 20 years I’ve been making content for magazines, tv, brands and social media. I’ve been living and working under my own personal brand. Being an influencer even before the word even existed. And no, I’m not 70 years 😉 old but just started early. And thru the experience of working in front of but also behind the camera, being the creative brain behind big campaigns as well as execute them. Working with my own company as well as making collaborations, products and campaigns for large brands have given me a pretty good idea and knowledge of different sides of the story. Now, I would love to be part of your journey.

Who is it for

This course is for everyone that wants to learn a little bit more about social media and for all Instagram. With this, you can later do another 2 half-day course (level 2) – to get a more in-depth and thought thru plan and strategy for your business or personal account.

Skills developed

With this, you will get the basic knowledge of the app, how Instagram as a tool works but also a better understanding of social media and how brands and people are using it around the world today. Also some basic image and storytelling ideas.

Course outcome.

You will have a better understanding of why Instagram has so many active users and you will know more about how to use it. You will get an pdf full of links and ideas at the end of the workshop.

Workshop duration
1/2 day

Max people
10 people

Need to bring
A mobile phone
An Instagram account already set up (but can be without any content/private or such)
Something to write on