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ECONOMY WEEK – The Prana Economy – Matt Ross
December 4, 2019 @ 10:30 am - 11:30 am
A blueprint for the future of food.
Matt Ross has dedicated the last 10 years of his life to creating what Harrods regard as one of the best two coffees in the world. Each coffee requires 50 people over 5 months to make. As rare as it is remarkable, each cup is unique, never to be repeated.
The Prana Economy is a new model of food production based on empowerment and connection to our world and the intricate workings of the web of life.
Since a young age Matt has questioned almost everything. What he heard and saw rarely ever aligned with what he felt. He always felt there was more he wasn’t being told. Nature was always honest, the source of his inspiration. After graduating in Medical Microbiology and Law, Matt then became an investment banker and entered a ’10 year creative flat period’, until in 2009 his curiosity was ignited again. This moment would lead Matt to leave banking and become a coffee farmer in Aceh Sumatra, to make what he believed would be the ultimate expression of coffee, Ross Kopi. Life as a farmer was a life behind the veil. Here he would come to understand the true workings of nature and her infinite intelligence, and how we can change our broken systems.