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CROSSING THE BRIDGE – Contentagious: A Trend Talk About Social Media – Isabelle McAllister
August 21 @ 10:00 am - 11:30 am
In a time when everybody is a brand and brands need to be personal, content media has transitioned from traditional old school media and changed during the Social Media era. Isabelle McAllister has worked thru them all. Contentagious is a talk about her journey but also what companies are doing or not doing right. It’s all about how to tell your story, make your content – viral and who to engage with. We will be looking at trends from around the world and searching for some of the key aspect to build your brand online today.
After a fun and fast hour you will be updated on the latest trends and have a better understanding of how brands uses Social Media today.
For more than 20 years I’ve been making content for magazines, TV, brands and social media. I’ve been living and working under my own personal brand. Being an influencer even before the word even existed. And thru the experience of working in front of but also behind the camera, being the creative brain behind big campaigns as well as execute them. Working with my own company as well as making collaborations, products and campaigns for large brands have given me a pretty good idea and knowledge of different sides of the story.